Nearly two decades ago, I made the bold decision to leave Brazil and embark on the adventure of becoming an entrepreneur in Portugal. The promise of a more peaceful life and the opportunity to tap into the European market were what initially drew me in. Today, after countless cups of strong coffee, a few headaches, and several achievements, I can confidently say that living and running a business in Portugal is a unique experience, full of ups and downs. In this article, I’ll share my journey with honesty and a touch of humor to help others understand what it’s really like to live this dream—or nightmare, depending on the day.
Portugal: The Gateway to the European Market
Starting a business in Portugal is like gaining a passport to the European market. When I first arrived, I quickly realized that being in an EU country opens doors that once seemed impossible. Suddenly, the possibility of selling to 26 other countries was within my grasp—no physical borders, a strong currency, and logistics far simpler than in Brazil. At first, I focused on the local market, but now I can say that internationalization is one of the greatest advantages of doing business here.
Additionally, the bureaucracy for trading with other European countries is minimal, something that pleasantly surprised me. Portuguese companies are often viewed as “reliable partners” across Europe, making it easier to build business relationships on an international level. As an entrepreneur, this level of access is a game-changer.
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Simpler Taxation—Relatively Speaking
If, like me, you’ve endured the complexities of Brazil’s tax system, Portugal’s taxes may seem like poetry—but don’t be fooled; it’s Fernando Pessoa’s poetry, with plenty of hidden intricacies. While taxes are undeniably high here, the predictability of the system is a relief. Knowing exactly how much you’ll pay and how it will be collected provides a sense of calm I never experienced in Brazil. And yes, there’s even the illusion that taxes actually return to benefit society—something that felt almost foreign to me.
That said, it’s not all sunshine and rainbows. The tax burden can weigh heavily, particularly on small businesses, making financial planning critical. One of the first lessons I learned was the importance of hiring a good accountant. This saved me from making seemingly minor mistakes that could have had major financial consequences.
Quality of Life: A Boost to Productivity
Portugal is undoubtedly a place where quality of life directly influences productivity. Whether it’s a seaside business lunch in Cascais or an afternoon working with a view of the Tagus River, there’s something magical about working here. The tranquility of small towns and the safety of the streets create the perfect environment to focus on your business without the constant worries that used to plague me back in Brazil.
On the flip side, the slower pace can sometimes be a challenge for someone like me, who’s used to the hustle and bustle of Brazil. In Portugal, everything takes longer—from meetings to critical decisions—which forced me to adjust my expectations and become more patient. But ultimately, it’s this calmness that makes the country so special.
Portugal’s Thriving Innovation Scene
Portugal’s startup ecosystem is booming, particularly in cities like Lisbon and Porto. The country’s push for entrepreneurship, the arrival of the Web Summit, and initiatives like the Golden Visa have been key in putting Portugal on the map as a hub for innovation. When I first arrived nearly 20 years ago, this was just a dream. Today, I can see real progress.
However, there are challenges in this area as well. The global competition is fierce, and Portugal still struggles with barriers like retaining qualified professionals. Many young, talented individuals leave for countries with stronger economies in search of better salaries and opportunities
